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	<title>Pica Interactive</title>
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	<link>http://blog.picainteractive.com</link>
	<description>News</description>
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		<title>Dynamic Typography</title>
		<link>http://blog.picainteractive.com/dynamic-typography-2.html</link>
		<comments>http://blog.picainteractive.com/dynamic-typography-2.html#comments</comments>
		<pubDate>Mon, 25 Aug 2008 15:20:34 +0000</pubDate>
		<dc:creator>Sheri Bodnaruk</dc:creator>
				<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://ngenmarketing.com/pica/dynamic-typography-2.html</guid>
		<description><![CDATA[This month, artbreak, released the video of their new single &#8216;Asymmetrical Girl&#8217;. Singing is one of my favorite designers, Chip Kidd and the video is directed by Gary Nadeau with typography by dress code. The type works perfectly with the song and &#8216;dances&#8217; to the beat. I think this is great use of “dynamic” typography.

Another [...]]]></description>
			<content:encoded><![CDATA[<p>This month, <a href="http://www.myspace.com/artbreakwonderground">artbreak</a>, released the video of their new single &#8216;Asymmetrical Girl&#8217;. Singing is one of my favorite designers, <a href="http://www.goodisdead.com/index.php?/chip_who/">Chip Kidd</a> and the video is directed by <a title="Gary Nadeau Director" href="http://www.garynadeau.com/">Gary Nadeau</a> with typography by <a title="dress code does design" href="http://www.dresscodeny.com/">dress code</a>. The type works perfectly with the song and &#8216;dances&#8217; to the beat. I think this is great use of “dynamic” typography.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/xtH_VlrF1O0&amp;color1=6100761&amp;color2=13447451&amp;hl=en&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/xtH_VlrF1O0&amp;color1=6100761&amp;color2=13447451&amp;hl=en&amp;fs=1" allowfullscreen="true" wmode="transparent"></embed></object></p>
<p>Another fantastic video using type is the Uruguayan band <a href="http://www.monoscope.com/2007/09/cuarteto_de_nos_typographic_mu.html">Cuarteto de Nos</a>. I have no idea what the song is about but I don&#8217;t really care, it&#8217;s fun and beautiful to look at.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/y9LlnLTH87U&amp;color1=11645361&amp;color2=13619151&amp;fs=1" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/y9LlnLTH87U&amp;color1=11645361&amp;color2=13619151&amp;fs=1" allowfullscreen="true" wmode="transparent"></embed></object></p>
<p>For more examples of Type in Motion check out <a href="http://www.smashingmagazine.com/2007/11/19/monday-inspiration-typography-in-motion/">Smashing Magazine</a>.</p>
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		<title>Design Inspiration &#124; Stefan Sagmeister &amp; Chip Kidd</title>
		<link>http://blog.picainteractive.com/design-inspiration-stefan-sagmeister-chip-kidd-2.html</link>
		<comments>http://blog.picainteractive.com/design-inspiration-stefan-sagmeister-chip-kidd-2.html#comments</comments>
		<pubDate>Sat, 10 May 2008 23:42:24 +0000</pubDate>
		<dc:creator>Sheri Bodnaruk</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://ngenmarketing.com/pica/design-inspiration-stefan-sagmeister-chip-kidd-2.html</guid>
		<description><![CDATA[Last night I had the pleasure of seeing Stefan Sagmeister speak at the Salazar Awards. He was totally inspirational, but really &#8211; what was I expecting? The guy is throughly entertaining and he managed to make all of us polite Canadians squirm and laugh at the same time with his stories of jelly fish exhibits [...]]]></description>
			<content:encoded><![CDATA[<p>Last night I had the pleasure of seeing <a href="http://www.sagmeister.com/">Stefan Sagmeister</a> speak at the <a href="http://bc.gdc.net/salazar">Salazar Awards</a>. He was totally inspirational, but really &#8211; what was I expecting? The guy is throughly entertaining and he managed to make all of us polite Canadians squirm and laugh at the same time with his stories of jelly fish exhibits gone awry, leaving his intern to be interrogated by the FBI and simply shouting &quot;shut the f#%k up!&quot; to a noisy bunch on the other side of the room.</p>
<p>He went through his book &quot;<a href="http://thingsihavelearnedinmylife.com/">Things I Have Learned In My Life So Far</a>&quot; telling us of his process. The book is beautiful, inside and out:</p>
<p><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/DN08tL_Jmvs&amp;hl=en" /><param name="wmode" value="transparent" /><embed width="425" height="355" src="http://www.youtube.com/v/DN08tL_Jmvs&amp;hl=en" type="application/x-shockwave-flash" wmode="transparent"></embed></object></p>
<p>The book design reminds me of Chip Kidd&#8217;s follow up book to The Cheese Monkeys, The Learners:</p>
<p><object width="425" height="355"><param value="http://www.youtube.com/v/y73D9KvWgNY&amp;hl=en" name="movie" /><param value="transparent" name="wmode" /><embed width="425" height="355" wmode="transparent" type="application/x-shockwave-flash" src="http://www.youtube.com/v/y73D9KvWgNY&amp;hl=en"></embed></object>
</p>
<p>Both designers use type that is hand drawn or drawn from the materials around them. The type becomes the image.</p>
<p><object width="425" height="355"><param value="http://www.youtube.com/v/34Y0lQkfAws&amp;hl=en" name="movie" /><param value="transparent" name="wmode" /><embed width="425" height="355" wmode="transparent" type="application/x-shockwave-flash" src="http://www.youtube.com/v/34Y0lQkfAws&amp;hl=en"></embed></object></p>
<p>Chip Kidd, Geoff Spear, Saul Ferris&#8217;s book jacket for &quot;Bat-Manga!: The Secret History of Batman in Japan&quot;</p>
<p><a href="http://goodisdead.com/images/work/kidd_batmanga.jpg"><img border="0" src="http://blog.picainteractive.com/images/ChipKidd.jpg" title="Chipkidd" alt="Chipkidd" class="image-full" /></a></p>
<p> Also in common is their great one liners:</p>
<p>Chip Kidd: &quot;Good is Dead&quot; &quot;Do you see?&quot;</p>
<p>Stefan Sagmeister: &quot;Trying to look good limits my life.&quot;</p>
<p>Check out Chip Kidd&#8217;s website &quot;<a href="http://goodisdead.com">Good is Dead</a>&quot; and Stefan Sagmeister website for &quot;<a href="http://thingsihavelearnedinmylife.com/">Things I&#8217;ve learned in life so far</a>&quot;.</p>
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		<title>Vancouver Olympics Benefit Young Artists</title>
		<link>http://blog.picainteractive.com/vancouver-olympics-benefit-young-artists-2.html</link>
		<comments>http://blog.picainteractive.com/vancouver-olympics-benefit-young-artists-2.html#comments</comments>
		<pubDate>Mon, 25 Feb 2008 17:55:03 +0000</pubDate>
		<dc:creator>Sheri Bodnaruk</dc:creator>
				<category><![CDATA[Current Affairs]]></category>
		<category><![CDATA[Web Design]]></category>

		<guid isPermaLink="false">http://ngenmarketing.com/pica/vancouver-olympics-benefit-young-artists-2.html</guid>
		<description><![CDATA[The benefits of being an Olympic host city are far reaching. It’s about more than just athletes, performers and profits for hotels. For the art community in British Columbia, the 2010 Winter Games offer unique opportunities to exhibit work and celebrate the artistic heritage of the province. More importantly, a next generation of artists can [...]]]></description>
			<content:encoded><![CDATA[<p>The benefits of being an Olympic host city are far reaching. It’s about more than just athletes, performers and profits for hotels. For the art community in British Columbia, the 2010 Winter Games offer unique opportunities to exhibit work and celebrate the artistic heritage of the province. More importantly, a next generation of artists can be nurtured during this boom time for the city.</p>
<p>A new exhibition at Emily Carr exemplifies those advantages. “The Spirit of Place” opening reception took place Thursday night with the unveiling of 75 images created by young artists from across the province. The students, who range from ages 6-16, worked under the tutelage of alumni from the Granville Island-based school.</p>
<p>“The young artists were initially hesitant to voice their ideas, but confidence quickly grew as we discussed how they might engage with the materials supplied. We exchanged ideas about the meaning of sustainability, and what Vancouver means to them,” says <a target="_blank" href="http://spiritofplace.eciad.ca/Leah.html">Leah van der Voort MacFarlane</a>, one of the 15 mentors. “To work with professional-quality materials in a ‘real’ studio made the experience a great one for all of us.”</p>
<p>The artwork evokes culture, sport and sustainability in B.C., and was made possible because of sponsorship from Emily Carr, Arts Umbrella, Save the Children Canada and the Cultural Olympiad.</p>
<p>Pica Interactive was honored to create the website, logo and exhibit design for “The Spirit of Place” project. The exhibition, which debuted as part of the Winterrpution festivities, can be seen at Emily Carr through March 8. </p>
<p>The artwork can also be seen on the website <a target="_blank" href="http://spiritofplace.eciad.ca">SpiritofPlace.eciad.ca</a></p>
<p><img border="0" src="http://blog.picainteractive.com/images/displays.jpg" title="Displays" alt="Displays" class="image-full" /></p>
<p><img border="0" src="http://blog.picainteractive.com/images/gallery.jpg" title="Gallery" alt="Gallery" class="image-full" /></a></p>
<p><img border="0" src="http://blog.picainteractive.com/images/SamanthaPedersenChiliwack.jpg" title="Samanthapedersenchiliwack" alt="Samanthapedersenchiliwack" class="image-full" /></p>
<p><em>Chiliwack &quot;pod&quot; with Samantha Pedersen (centre) pose in front of her painting</em></p>
<p><img border="0" src="http://blog.picainteractive.com/images/ArtsUmbrellaChoir.jpg" title="Artsumbrellachoir" alt="Artsumbrellachoir" class="image-full" /></p>
<p><em>Arts Umbrella Choir perform on opening night</em></p>
<p><em>*photography by <a target="_blank" href="http://www.juliapelish.com">Julia Pelish Photography</a></em></p>
<p><em>*article written by Adrian Brijbassi</em></p>
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		<title>Crayon Physics</title>
		<link>http://blog.picainteractive.com/crayon-physics-2.html</link>
		<comments>http://blog.picainteractive.com/crayon-physics-2.html#comments</comments>
		<pubDate>Thu, 29 Nov 2007 18:28:36 +0000</pubDate>
		<dc:creator>Sheri Bodnaruk</dc:creator>
				<category><![CDATA[Science]]></category>

		<guid isPermaLink="false">http://ngenmarketing.com/pica/crayon-physics-2.html</guid>
		<description><![CDATA[
]]></description>
			<content:encoded><![CDATA[<p>The other day I was surfing the web for a Christmas gift for my niece when I came across something called &quot;Crayon Physics&quot;. Not everyone loves physics but who doesn&#8217;t love crayons? This is a great game with lots of potential and it is free <img src='http://blog.picainteractive.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  you can pretend you are a kid again and play with your crayons! Some of the levels are a bit challenging &#8211; but it is a fun way to apply physics to this make believe world. Check it out:&nbsp;  </p>
<p><object width="425" height="350"><param name="movie" value="http://www.sclipo.com/outer_flvplayer_new.swf?file=SWK3D7J2S6" /><param name="wmode" value="transparent" /><embed width="425" height="350" src="http://www.sclipo.com/outer_flvplayer_new.swf?file=SWK3D7J2S6" type="application/x-shockwave-flash" wmode="transparent"></embed></object></p>
<p>How cool is that? The only complaints I have (if you want to call them complaints) are; I wish it had more levels because I wanted to keep playing, and it only works on a PC <img src='http://blog.picainteractive.com/wp-includes/images/smilies/icon_sad.gif' alt=':(' class='wp-smiley' /> </p>
<p>I think it will be a lot of fun playing this with my 5 year old niece &#8211; maybe she can teach me a few things <img src='http://blog.picainteractive.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>You can download <a href="http://www.greatgamesexperiment.com/game/crayonphysics/comments/" target="_blank">Crayon Physics here.</a></p>
]]></content:encoded>
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		<title>Amazing Free Fonts</title>
		<link>http://blog.picainteractive.com/amazing-free-fonts-2.html</link>
		<comments>http://blog.picainteractive.com/amazing-free-fonts-2.html#comments</comments>
		<pubDate>Mon, 12 Nov 2007 17:42:04 +0000</pubDate>
		<dc:creator>Sheri Bodnaruk</dc:creator>
				<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://ngenmarketing.com/pica/amazing-free-fonts-2.html</guid>
		<description><![CDATA[Tired of the using the same old fonts? Smashing Magazine has put together a great collection of free fonts. Yes, you read correctly – FREE! And they aren’t garbage fonts either. There are some nice alternatives if you are one of those designers stuck on using the same san serif font or if you are [...]]]></description>
			<content:encoded><![CDATA[<p>Tired of the using the same old fonts? <a href="http://www.smashingmagazine.com" target="_blank">Smashing Magazine</a> has put together a great collection of free fonts. Yes, you read correctly – FREE! And they aren’t garbage fonts either. There are some nice alternatives if you are one of those designers stuck on using the same san serif font or if you are looking for a new classic. </p>
<p>For example, <a href="http://www.philsfonts.com/freefont.html" target="_blank">District Thin</a> is a beautiful san serif font, especially if you are looking for that nice clean thin look. See it compared to Helvetica, Frutiger or Univers:<br /><a onclick="window.open(this.href, '_blank', 'width=400,height=356,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://blog.picainteractive.com/images/SanSerif.gif"><img width="350" height="311" border="0" src="http://blog.picainteractive.com/images/SanSerif.gif" title="Sanserif" alt="Sanserif" /></a></p>
<p></p>
<p>Or <a href="http://www.ellak.gr/fonts/mgopen/" target="_blank">Canonica</a> instead of “Times New Roman”, and if you are looking for a font with less x-height and narrower then Century Gothic, try <a href="http://www.dafont.com/font.php?file=geo_sans_light&amp;page=1&amp;nb_ppp_old=10&amp;text=Geo+Sans+Light&amp;nb_ppp=10&amp;psize=l&amp;classt=alpha" target="_blank">Geosans Light</a>.<br /><a onclick="window.open(this.href, '_blank', 'width=400,height=356,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://blog.picainteractive.com/images/Serif.gif"><img width="350" height="311" border="0" src="http://blog.picainteractive.com/images/Serif.gif" title="Serif" alt="Serif" /></a></p>
<p></p>
<p>Check out the <a href="http://www.smashingmagazine.com/2007/11/08/40-excellent-freefonts-for-professional-design/" target="_blank">Smashing Magazine website</a> to see more of this collection. </p>
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		<title>Microformats &#8211; The Geek Social Network (XFN)</title>
		<link>http://blog.picainteractive.com/microformats-the-geek-social-network-xfn.html</link>
		<comments>http://blog.picainteractive.com/microformats-the-geek-social-network-xfn.html#comments</comments>
		<pubDate>Sat, 13 Oct 2007 20:11:23 +0000</pubDate>
		<dc:creator>Sheri Bodnaruk</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Weblogs]]></category>

		<guid isPermaLink="false">http://ngenmarketing.com/pica/microformats-the-geek%e2%80%99s-social-network-xfn.html</guid>
		<description><![CDATA[We’ve all played around with FaceBook, Twitter, StumbleUpon, Flickr and mySpace, it’s fun and it’s a great way to stay connected. Well now there is a geeky way to connect and although it’s not new it is becoming the new trend on the web. It’s called microformats and it’s all in the code.
What are microformats?
According [...]]]></description>
			<content:encoded><![CDATA[<p>We’ve all played around with FaceBook, Twitter, StumbleUpon, Flickr and mySpace, it’s fun and it’s a great way to stay connected. Well now there is a geeky way to connect and although it’s not new it is becoming the new trend on the web. It’s called microformats and it’s all in the code.</p>
<p><strong>What are microformats?</strong><br />
According to <a href="http://microformats.org" target="_blank">microformats.org</a> they are “designed for humans first and machines second, microformats are a set of simple, open data formats built upon existing and widely adopted standards”.</p>
<p><strong>So what does that really mean?</strong><br />
Microformats are embedded in web pages using bits of xhtml to represent things like people, tags or events. Microformats support feeds and APIs for your website in the fastest and simplest way. <em>And</em> they also help provide a way to publish reliable information on the Web.</p>
<p><strong>So what do these bits of code look like?</strong><br />
Technorati uses the RelTag to tag it’s blogs RSS feeds, the code looks something like this:</p>
<p><code>&lt;a href="http://technorati.com/tag/[tagname]" rel="tag"&gt;[tagname]&lt;/a&gt;</code></p>
<p>You can find out more about Technorati tags <a href="http://technorati.com/help/tags.html" target="_blank">here</a>.</p>
<p><strong>So what does this have to do with Social Networking?</strong><br />
Meet <a href="http://www.gmpg.org/xfn/" target="_blank">XFN™ (XHTML Friends Network)</a> the microformat that puts the ‘human face’ on linking. <em>Huh?</em> Ok, let’s say I’m friends with <a rel="”friend" href="http://kgbfiles.blogspot.com/" target="_blank">KB</a> and I also worked with her, my link to her would read like this:</p>
<p><code>&lt;a href="http://kgbfiles.blogspot.com/" rel="friend co-worker"&gt;KB&lt;/a&gt;</code></p>
<p>Now she could also link to me the same way then others can see how we are connected, make sense? Here are other tags that can be used:</p>
<p><strong>acquaintance:</strong> Someone who you have exchanged greetings with<br />
<strong>contact:</strong> Someone you know how to get in touch with<br />
<strong>met:</strong> Someone who you have actually met in person<br />
<strong>colleague:</strong> Someone in the same field of work/study<br />
<strong>muse:</strong> Someone who brings you inspiration<br />
<strong>sweetheart:</strong> Someone close to you<br />
<strong>crush:</strong> Someone you have a crush on</p>
<p><strong>So why do people do it?</strong><br />
I think the point of XFN is help connect your contacts across multiple networks. Doesn’t it drive you crazy every time you join a new network and you have to fill out your profile and then invite all your friends to join? XFN makes it easy by making your information portable. <a href="http://www.plaxo.com/info/opensocialgraph" target="_blank">Plaxo</a> says it best, “we believe strongly that users should have ownership, control, and portability of their profiles and friends list. No service you use should claim your data as their own and keep it trapped in their &#8220;walled garden&#8221;.” Nicely put. Although not all Social Networks are <em>XFN friendly</em> it is predicted to become the norm of the semantic web and not just for Geeks.</p>
<p>If you want more information on XFN check out these sites and articles:<br />
<a href="http://www.gmpg.org/xfn/" target="_blank">Xhtml friendly network</a><br />
<a href="http://www.thewatchmakerproject.com/journal/426/xfn-relationship-minefield" target="_blank">XFN, relationship minefield</a><br />
<a href="http://www.brosbeforeblogs.com/2007/09/xfn-for-n00bs.html" target="_blank">XFN for n00bs</a><br />
<a href="http://www.plaxo.com/info/opensocialgraph" target="_blank">Building a open Social Graph</a></p>
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		<title>Mashups for Everybody</title>
		<link>http://blog.picainteractive.com/mashups-for-everybody.html</link>
		<comments>http://blog.picainteractive.com/mashups-for-everybody.html#comments</comments>
		<pubDate>Mon, 01 Oct 2007 00:27:18 +0000</pubDate>
		<dc:creator>Todd</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web/Tech]]></category>

		<guid isPermaLink="false">http://ngenmarketing.com/pica/mashups-for-everybody.html</guid>
		<description><![CDATA[In my last post I talked about how the Google APIs can provide your website with some incredible functionality as well as a huge productivity boost for your development team. But Google isn’t the only player, in fact, providing APIs (Application Programming Interfaces) is fast becoming a common practice of progressive web based services. You’ll [...]]]></description>
			<content:encoded><![CDATA[<p>In my last post I talked about how the Google APIs can provide your website with some incredible functionality as well as a huge productivity boost for your development team. But Google isn’t the only player, in fact, providing APIs (Application Programming Interfaces) is fast becoming a common practice of progressive web based services. You’ll find most of the functionality offered by Google, Amazon, Yahoo, eBay, Del.icio.us and many others is made available to through APIs.</p>
<p class="MsoNormal">Mashups are web sites that use third party APIs, like those mentioned above,  to create new content and functionality by mashing together data and functionality from different vendors.  Although many of the currently popular mashups involve leveraging the Google Maps API, it is by no means the only style of mashup. With so many web services offering APIs the creative possibilities are endless. A search for mashups will provide many examples of what’s possible.</p>
<p class="MsoNormal">Although it’s true most of these APIs requires a fair amount of development experience to use effectively, there are a number of tools available to help the novice developer and even the non developer create some pretty cool mashups.</p>
<p class="MsoNormal">If you have some development experience take a look at the<a href="http://code.google.com/gme/" target="_blank"> Google Mashup Editor</a>. If you’re not a developer you can still create some very cool mashups with <a href="http://pipes.yahoo.com/pipes/" target="_blank">Pipes</a> from Yahoo. It’s fast, easy and quite a lot of fun. If nothing else, you’re sure to find some inspiration from some of the example mashups being created.</p>
<p class="MsoNormal">Here&#8217;s an interesting mashup created with Yahoo Pipes that helps you find an <a href="http://pipes.yahoo.com/pipes/pipe.info?_id=1mrlkB232xGjJDdwXqIxGw" target="_blank"><span id="name1mrlkB232xGjJDdwXqIxGw211902932">Apartment Near Something</span></a>.</p>
<p class="MsoNormal">But don’t get caught in the rut of thinking mashups are only about mashing content to build new applications. Sometimes a mashup is simply mashing content to produce new content like this classic video mashup.</p>
<p class="MsoNormal"><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="350" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="src" value="http://www.youtube.com/v/Nc6c6oABs2I" /><embed type="application/x-shockwave-flash" width="425" height="350" src="http://www.youtube.com/v/Nc6c6oABs2I" wmode="transparent"></embed></object></p>
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		<title>Take Your Website to the Next Level with Google APIs</title>
		<link>http://blog.picainteractive.com/take-your-website-to-the-next-level-with-google-apis.html</link>
		<comments>http://blog.picainteractive.com/take-your-website-to-the-next-level-with-google-apis.html#comments</comments>
		<pubDate>Wed, 19 Sep 2007 19:23:11 +0000</pubDate>
		<dc:creator>Todd</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Web/Tech]]></category>

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		<description><![CDATA[Although Google began as a search engine, an industry they quickly dominated, they’ve since branched out to the web application market, in a very big way. You probably already know about, or use, Gmail, a web email application that rivals the features (and often surpasses the usability) of most of the desktop email clients currently [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal">Although Google began as a search engine, an industry they quickly dominated, they’ve since branched out to the web application market, in a very big way. You probably already know about, or use, Gmail, a web email application that rivals the features (and often surpasses the usability) of most of the desktop email clients currently in use. The Google wheels of innovation haven’t stop there. Today the Google web application universe includes <a href="http://maps.google.com/" target="_blank">Google Maps</a>, <a href="http://www.google.com/google-d-s/intl/en/tour1.html" target="_blank">Google Docs</a> (documents, spreadsheets and presentation tools), <a href="http://www.google.com/intl/en/googlecalendar/tour.html" target="_blank">Calendar</a>, <a href="http://www.blogger.com" target="_blank">Blogger</a>, <a href="http://www.youtube.com" target="_blank">YouTube</a>, advertising applications like <a href="https://adwords.google.com" target="_blank">AdWords</a> and<a href="https://adsense.google.com" target="_blank"> AdSense</a>, the <a href="http://code.google.com/gme/tour/tour1.html" target="_blank">Google Mashup Editor</a> and many more. In fact, most of what we consider traditional desktop apps are fast becoming web based, and although Google isn’t the only player (Flickr, Del.icio.us, BaseCamp), they’re certainly one of the biggest players.</p>
<p class="MsoNormal">Great, Google builds wonderful web apps. How does that help me with my next web app project? Well it turns out Google wants us to leverage their hard work by letting us build web on top of their technology. And it’s free! (did you hear that Microsoft?).</p>
<p class="MsoNormal">An API (Application Programming Interface)  allows other developers to integrate with and leverage that application’s functionality for use in their own application.  As a web developer I can use the <a href="http://code.google.com/apis/" target="_blank">Google APIs</a> to build web sites with incredible functionality on a limited budget.</p>
<p class="MsoNormal">Imagine I’m building a website that includes event listings. The owner of the site needs to update these events so typically a content management tool is created to allow them to add, update and remove events. This may sound trivial but if you’re a developer you already know this can turn into a serious amount of time, especially when you start to consider all the additional little features like notifying stakeholders that an event has changed, or converting times into the users local time zone. Instead I can uses the Google Calendar API to do much of the heavy lifting. I create and manage events using the Google Calendar Application and then retrieve the information for display on my site using the Google Calendar API. My event content management tool is provided entirely by Google Calendar. Not only do I not have build an event management tool, I’m almost certainly getting far more functionality than I could hope to provide on a reasonable budget.</p>
<p class="MsoNormal">Although Google isn’t the only web company providing APIs (in fact most of the well known, progressive web companies are doing it), the amount of intellectual property Google is giving to the web development community is incredible.   So if you’re developing new websites or web applications be sure to check out the free functionality provided by the <a href="http://code.google.com/apis/" target="_blank">Google APIs</a>. Not only can it make you look good, but it may save you a bundle in development time.</p>
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		<title>Can Facebook help or hinder your chances of getting a job?</title>
		<link>http://blog.picainteractive.com/can-facebook-help-or-hinder-your-chances-of-getting-a-job.html</link>
		<comments>http://blog.picainteractive.com/can-facebook-help-or-hinder-your-chances-of-getting-a-job.html#comments</comments>
		<pubDate>Sun, 26 Aug 2007 23:31:08 +0000</pubDate>
		<dc:creator>Sheri Bodnaruk</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Web Marketing]]></category>

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		<description><![CDATA[
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			<content:encoded><![CDATA[<p>When I first started on Facebook there was a lot of talk of viral marketing and how great social networks were for promoting your business. My time on Facebook so far has been reuniting with old friends and schoolmates, some threatening to post old pictures from high school. That makes me wonder &#8211; is Facebook a place you want to conduct business? </p>
<p>I decided to go on Marketplace to check out people looking for work. I found one ad for babysitting &#8211; only she can&#8217;t spell babysitting. Everyone makes spelling mistakes though; I&#8217;m one of the worst ones. I went on to her profile to see what kind of person would want to look after kids. Under her causes there was &#8216;legalize it!&#8217; (Marijuana) and &#8217;stop child abuse&#8217;. There is so much you can learn from her profile &#8211; more then if you decided to interview her. <a href="http://education-portal.com/articles/Employers_are_Viewing_Your_Profile_on_Social_Networking_Sites.html" target="_blank">Education-Portal.com</a> wrote, <em>&quot;Out of the employers surveyed, one in ten said they planned to review social networking site profiles prior to making a hiring decision. More than 60 percent said the information they see on these profiles will influence what they think about the job candidate, and more importantly, who gets hired and who doesn&#8217;t. The other 40 percent are undecided as to whether or not the images and text seen on such sites should factor into a hiring decision.&quot;</em> </p>
<p>Web Worker Daily states in their article <a target="_blank" href="http://webworkerdaily.com/2007/07/24/12-ways-to-use-facebook-professionally/">&quot;12 Ways to use Facebook Professionally</a>&quot; that your profile is very much like personalizing your desk space at work &#8211; drawings from your kids, a picture of your partner, or a book you are currently reading. Web Worker Daily warns though <em>&quot;Only display on your profile what you’d put on your desk. Just because Steve owns a picture his buddy took of him getting sick after an all-night party doesn’t mean he’s going to frame it and put it out for his co-workers to admire. Don’t add anything to your profile that you wouldn’t display for your supervisors, co-workers and clients to see as they’re walking by your work environment.&quot;</em> </p>
<p>It just like that girl who is advertising to babysit, I&#8217;m sure she is fully capable but is that &quot;legalize it&quot; going to deter potential clients or maybe attract them? Ms. Li said in a recent Globe and Mail <a target="_blank" href="http://www.reportonbusiness.com/servlet/story/RTGAM.20070705.wxtwfacebook05/BNStory/specialSmallBusiness/home">article</a> <em>&quot;If I know something about the person selling and if that person is in my network, I have a bit more confidence in working with that person,&quot; </em>She also suggests that<em> &quot;placing advertisements through Marketplace is more effective than other online ad networks such as Craigslist and Google Adwords, because of the personal touch it provides.&quot; </em></p>
<p>Yes, it does provide a personal touch but I think for now I&#8217;ll keep my high school pictures and my profile separate from my work.</p>
<p>Related Articles:<br />
<br /><a href="http://www.msnbc.msn.com/id/20202935/">Job candidates getting tripped up by Facebook</a><br />
<br /><a href="http://squash.wordpress.com/2007/08/14/facebook-will-be-for-business/">Facebook WILL BE for business</a></p>
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		<title>Helvetica, the film</title>
		<link>http://blog.picainteractive.com/helvetica-the-film.html</link>
		<comments>http://blog.picainteractive.com/helvetica-the-film.html#comments</comments>
		<pubDate>Wed, 08 Aug 2007 12:44:09 +0000</pubDate>
		<dc:creator>Sheri Bodnaruk</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://ngenmarketing.com/pica/helvetica-the-film.html</guid>
		<description><![CDATA[

In May I wrote a post about the documentary film Helvetica by Gary Hustwit, and last night I finally was able to see it. I had great expectations, not because it was a film on Helvetica, but because it was a film on type. I wasn’t disappointed. Gary Hustwit did a great job of portraying [...]]]></description>
			<content:encoded><![CDATA[<p><a onclick="window.open(this.href, '_blank', 'width=480,height=281,scrollbars=no,resizable=no,toolbar=no,directories=no,location=no,menubar=no,status=no,left=0,top=0'); return false" href="http://blog.picainteractive.com/images/coverzurich480.jpg"></a><a href="http://blog.picainteractive.com/images/coverzurich480.jpg"><img border="0" class="image-full" alt="Coverzurich480_2" title="Coverzurich480_2" src="http://blog.picainteractive.com/images/coverzurich480.jpg" /></a></p>
<p></p>
<p>In May I wrote a <a href="http://blog.picainteractive.com/blog/2007/05/a_film_on_type_.html">post</a> about the documentary film <em>Helvetica</em> by Gary Hustwit, and last night I finally was able to see it. I had great expectations, not because it was a film on Helvetica, but because it was a film on type. I wasn’t disappointed. Gary Hustwit did a great job of portraying the love/hate relationship people have with the font as well as giving some history of type in graphic design. The film was filled with some great one liners like this one:</p>
<p>“I’m a typomaniac…an incurable but modern disease” – Erik Spiekerman.</p>
<p>That brought some great laughs from the audience (I’m sure) filled with mostly graphic designers. Regardless of whether you are a graphic designer, everyone is becoming aware of the fonts around them. I get crafted emails in Comic Sans, Garamond or Courier, the font that they think represents them. Neville Brody talks about the use of type in advertising the same way, “…the way the message is dressed is going to define our reaction to that message…if the message is written in Helvetica – <em>(you know)</em> it is going to be clean, that you are going to fit in – you’re not going to standout…” </p>
<p>Douglas Coupland made a joke after the film that he associates Helvetica with over the counter drugs since his father was a physician and received samples from all the pharmaceutical companies – all labels written in Helvetica. In the film, designer Paula Scher associates it to the Vietnam War and jokingly says it started the Iraqi War. Love it or hate it Helvetica is all around us and as Rick Poynor says in the film “…that’s type…casting it’s secret spell”.</p>
<p><a href="http://www.helveticafilm.com" target="_blank">Official Website, Helvetic, A documentary film by Gary Hustwit</a> </p>
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