There has been a lot of buzz on the internet lately about the blog “The Secret Diary of Steve Jobs” written by Fake Steve Jobs or maybe the real Steve Jobs, who knows, but there are people trying to find out and they will go to great lengths to figure it out. The blog is well written, insightful to the goings on at Apple and always amusing. I just laugh every time I think about how he has listed “Mock turtlenecks” under his interests. The point is people are reading it and commenting on it. We are getting to know what’s new at Apple and most importantly we are being entertained, what great marketing!

West Country Farmhouse Cheesemakers have also developed a clever way to market on-line with Cheddar Vision. 24 hours a day you can watch the cheddar age! Sound completely boring? Well Cheddar Vision has quite the following, with groups on FaceBook and MySpace this cheddar is getting a lot of coverage! It has even been rumored that the cheddar was invited to a wedding…

Another effective marketing method is using on-line social networks to distribute an ad like this one. It has made it’s way around YouTube, reddit and Digg.

Some content, especially humorous content, has incredible potential to take advantage of viral marketing using on-line social networks and blogs. Isotope Communications is responsible for the marketing on Cheddar Vision and hopefully we will never find out who is responsible for the writings for the Fake Steve Jobs’ blog but I think these are very innovated and effective methods to marketing on-line.